JUNE 6, 2024 – New Smyrna Beach, Florida – With over 30 years of experience in marketing and selling new homes, the team at Performance Marketing & Sales Group (PMSG) offers builder and developer clients a unique turn-key approach to real estate sales and marketing, providing them with a seamless approach to managing their projects efficiently and cost-effectively. The PMSG team is pleased to announce that Becky Carey has joined the team as the Senior Director of Sales and Customer Experience.
Becky Carey possesses exceptional talent in the new home construction industry, specializing in transforming communities with struggling sales into thriving, top-performing neighborhoods. With a deep understanding of market dynamics and a strategic approach, Becky has consistently driven remarkable turnarounds in various communities. Over her career, Becky has sold over 630 homes, generating a total revenue of $275 million. Becky’s remarkable ability to breathe new life into these communities has solidified her reputation as a leading force in the industry.
Her expertise spans across Orange, Seminole, and Volusia counties in Florida. Some of her standout projects include revitalizing Victoria Oaks in DeLand, Florida, and Riviera Bella in DeBary, Florida, both developed by D. R. Horton. She also successfully rejuvenated the Thornbrook Community in Sanford, Florida by Taylor Morrison, as well as Sodo Place in Orlando and The Mondrian in Winter Park Florida. With a strategic vision and deep commitment to community development, Becky’s remarkable ability to breathe new life into these communities has solidified her reputation as a leading force in the industry.
Along with Regina Marston, Vice President of Marketing Operations, Becky will lead the builder sales teams to create exceptional customer experiences designed to engage, inspire, and motivate the sales professionals to take their approach to selling new homes to the next level.
“We are excited to have Becky join our team of extremely successful new home sales and marketing professionals. Our new home builder clients will benefit from marketing and sales leadership that has sold over 5,000 new homes worth $5 billion in revenue throughout Florida, California, Nevada, Arizona, North Carolina, Virginia, Georgia, Utah, Oregon, and Washington. Becky brings 20+ years of exemplary selling skills including product knowledge, personalized customer engagement, and ongoing customer service throughout the sales process. I am confident that Becky will bring a level of expertise and experience to the PMSG sales team that is second to none,” said Regina Marston, Vice President, Marketing Operations
About PMSG: PMSG is a full-service new home marketing and sales company offering a turn-key partnership approach to new home builders and master-planned developers to ensure that their model homes and welcome centers are staffed with the highest quality professionals. With over 30+ years of experience in marketing and selling new homes in master-planned and new home communities throughout the country, Performance Marketing & Sales Group understands firsthand how important it is to have a marketing and sales organization that works together to create successful marketing campaigns that will generate qualified leads to the on-site sales associates.
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