Performance Marketing and Sales Group is a full-service sales and marketing firm that offers developers and homebuilders a comprehensive suite of services including:
Land Research Opportunities
We provide a network of resources in all the major markets to assist builders and developers in finding land.
Land Acquisition
We have partnered with several seasoned land acquisition professionals who will assist our clients through the various stages of the acquisition process.
Product Development & Design
Our team has decades of experience in developing award-winning homes and will assist our clients in making product development decisions that will ensure maximum product absorption at the right price points.
On-Site & Online Sales Management
We have a deep understanding of on-site and online sales techniques and have developed a sales training and management platform designed to motivate our sales teams to exceed sales goals.
Welcome Center Development, Design & Management
Our team will assist you in creating a welcome center experience that will ensure your visitors will be engaged, motivated, and activated to purchase a new home in your community. We can also assist in the interior design and merchandising to reflect your community’s brand and marketing campaign. We have years of experience in managing welcome centers and understand how to keep the sales staff motivated to provide an exemplary customer experience.
Model Merchandising
We partner with several interior design firms that specialize in model merchandising. These companies have designed thousands of model homes and hundreds of community welcome centers throughout the nation and have a deep understanding of how to merchandise your homes to appeal to your target market.
Comprehensive Marketing, Public Relations & Advertising Management
Our team has 30+ years in new home marketing, advertising, and public relations and will assist your marketing team in determining your budget, developing the marketing plan, and implementing the plan across all channels. We can also provide CMO services to you to ensure you are implementing a successful marketing program.
Mystery Shopping
We partner with several experienced companies that perform mystery shopping for your sales team. We believe that the best way to keep your sales team engaged and on top of their game is to provide transparent feedback via mystery shops.
Builder Program Management
Our team has over 20+ years of experience in developing builder programs in master-planned communities throughout the nation. We can develop a turn-key builder program – from builder outreach, negotiations, product mix, co-op marketing programs, and more.
Sales Training
We have over 30+ years in sales management and have in-depth experience in training on-site sales teams throughout the nation. In addition, we partner with several of the industry’s leading sales trainers to ensure we are bringing the best suite of techniques to our clients.
Technology Consulting
We have partnered with some of the industry’s leading technology platforms to ensure that our clients have the latest onsite sales technology and platforms to drive maximum qualified leads and sales conversion.